Marketing Strategies In The Manufacturing Industry

Within the manufacturing and engineering industry, the pressure of keeping up with demand can often lead to a situation where you’re producing just enough and working just hard enough to keep going at the same rate, but not taking advantage of opportunities to grow.

Unfortunately for some firms, branding and business success has evolved significantly, becoming highly focused on digital marketing and new promotion channels like social media. The manufacturing industry has been criticised in the past for being too traditional and slow to adapt, which has cost many long-running firms dearly.

Here are four major ways you can develop your marketing strategy within your niche and make it work for you, so you can avoid falling behind.

1) Start with a plan

You need a cohesive strategy before you start trying to advertise your company and sell your products or services. Manufacturers have different aims, but generally speaking your objectives are likely to include increased leads, sales, repeat purchases and brand awareness.

Considering these goals plus any specific growth targets you have, a plan should be created that covers a specific time frame and is understood thoroughly by all relevant parties.

2) Pay attention to your website

A large proportion of manufacturers don’t consider their online presence a priority, and as a result they are left with an out-of-date website that isn’t really a part of their strategy.

Your website represents your brand when people take an interest in finding out more, so it needs to be optimised for conversions as well as for search engines (so you can be found organically in the first place). It needs to be professional, attractive, engaging and informative, plus it should be designed to work on mobile devices.

3) Support your brand with social media

This is another area of digital marketing that is generally ignored by many manufacturing firms, since it can be tricky to create content and discussions that are relevant to the average social media user.

The trick to learn is that this isn’t what you’re supposed to be doing. You should be targeting your ideal customer, just like with any traditional method. Offer value to your audience so they will start to trust you, build on the relationship and eventually you can turn relationships into leads.

4) Focus on email marketing

This method has been adopted more widely within manufacturing, but often the techniques used are still outdated. Email lists should be kept up-to-date at all times, and correspondence should be regular. The content of your emails needs to be professional and exciting for your audience, and to get the best results you should analyse every campaign after it’s finished.…

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Technological Factors That Are Transforming Manufacturing

It’s important to always be looking to the future within this industry, and looking for ways your business can develop to stay ahead of the curve. Technology is a major part of this, as it can improve efficiency in almost every area of your business.

Of course, it’s not possible or wise to invest in every new technological innovation before it has proved itself. However, there is a knack to catching new trends at the perfect time, when you can safely bet they’re going to go mainstream but the market isn’t saturated yet. Here are a few prime examples for 2017.

3D Printing

Although the process has actually been around for decades, the last five years or so have seen 3D printing finally become commercially viable across a range of industries. In certain manufacturing niches, creating complex parts with high accuracy has been made much easier and more cost effective thanks to this advancement.

The main difference we are currently seeing in the market is that small firms can now afford to adopt the same printing techniques as the bigger companies. This is going to create a wider gap between the most cutting-edge firms and their rivals who are slow to adapt.

Next-generation materials

Highly advanced manufacturing materials are constantly being developed in order to replace traditional alternatives. Gone are the days when factories would work with one of a few types of metal. Now, almost all niches make use of specially-developed materials which are fully optimised for the job they need to do.

This process is very much ongoing, so there is an always an incoming generation of newer and more efficient materials on the horizon. It’s rational, therefore, for manufacturers to keep looking for the next big thing and consider getting on board early.

Cloud connectivity

There is an ongoing battle raging within IT services for manufacturing, as of the last two or three years. It has become evident that cloud computing (i.e. outsourcing data processing, storage and other applications to an external, online resource) is more efficient for businesses in the vast majority of cases. However, on the other side, high profile security incidents have been making manufacturers think twice about what aspects of their own security they want to entrust to a third party.

Despite the concerns about security, it’s extremely likely that cloud computing will increasingly take over almost every area of IT. The Internet of Things (IoT) is a related talking point, as everything from factory equipment to everyday appliances can be connected to an online system for added functionality. At its best, this technology allows highly complex production lines to instantly resolve their own problems and make adjustments for efficiency, which obviously offers massive potential benefits to all types of manufacturers.…

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Why do tools need to be calibrated?

Calibration is a process that’s required to ensure the accuracy of measuring instruments, which indicates not only whether the device is suitable for its intended purpose but also how much can be interpreted from any readings it provides. Some instruments may provide readings which are accurate enough for some applications but will not give enough information to analyse the result in more depth. Calibration determines all of this, so it’s a crucial step.

In general, the instrument being tested must be compared to one which is capable of providing data around 3-10 times more accurately. Instruments should be calibrated using their main measurement scale as a parameter for accuracy, and also tested for zero error by completely resetting them (this process will vary greatly depending on the actual device).

Of course, if you buy accurate measuring devices from well known brands such as GE Druck, Additel or Techne, you can expect them to be extremely accurate and to meet your requirements, whatever purpose you are using them for. The reason it is necessary to calibrate tools again in future is because in almost all cases, their accuracy will deteriorate as time goes on.…

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Misconceptions & Facts About Warm Air Heaters

Warm air heating systems have been around for a long time, so it’s not surprising that many people still hold the same beliefs they had decades ago about how these devices work. In fact, there are many common myths about them which are not necessarily true, and sometimes the opposite is actually the case.

Here we look at the science behind warm air heaters and the truth about their many applications today. This is especially relevant while it’s still cold, as many people are looking for heating systems at home or in the workplace and aren’t sure whether to even consider warm air systems as an option. Hopefully this summary will help.…

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Comparing Types Of Industrial Ovens

Industrial OvensChoosing an industrial oven may be relevant in many more industries than you first realise. When you get into the finer details, it certainly involves a lot of complex engineering, and there are many different types of commercial ovens that can be applied for various uses.

In general, these work by using electrical energy to create heat, but other fuel options are available. In the UK, the best way to learn more about furnaces and the best applications for each type is to consult industrial oven manufacturers like JLS Ovens, who specialise in heat treatment ovens, belt conveyor tunnels, drying, curing, and box ovens among others. Before you consider the full range of elements that may be required for your factory setup, however, it’s important to understand the main types available to you.

Bell ovens tend to be less heavy duty than some alternatives. They are designed to provide a consistent heat output which is essential in factory manufacturing. They are commonly used to apply intense heat to metal coils, plates and other parts so they can be manipulated and used in production.

Lightweight aluminium furnaces are also generally used within the metal manufacturing and refining industry. They tend to be mechanically driven and powered by electricity or gas, and are used to melt aluminium as well as other metals such as iron and chromium in order to use it for other purposes.

Container ovens offer the benefits of being quick to heat up, safe to work with consistent in performance, so they are among the most popular choices for most factories and similar uses. They tend to be simple in construction, consisting of a large container with a heavy door on one side, which makes them very versatile.

Induction ovens work using a magnetic induction process to transfer heat energy, which differentiates them from other types. It is known for working extremely quickly and efficiently due to the direct heating process. These units tend to be used in industry to melt iron or aluminium.

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The Gear Manufacturing Industry

Gears are something we don’t tend to think about in most industries, even within manufacturing and similar fields to a certain extent. They have been part of our machinery designs for thousands of years, and are an essential element of modern engineering across the board to this day. The practical of applications of gears are almost unlimited, across almost every industry including automobiles, aerospace, medical, military and more.

The manufacturing process for gears is complex, and an in-depth knowledge of all these relevant industries is required for any business in this industry to do well. This is why the market is currently dominated by a relatively small number of leading UK suppliers such as Davall, who design and manufacture precision worm gears, helical and straight bevel gears, gearboxes and more.

Essentially the reason we rely so heavily on gears is due to their simple but effective function. They are a method of transferring energy from one action to another, converting one form of movement into a different one and facilitating a small but vital part of a bigger process. Because of the varied demands that can be placed on them, gears for manufacturing, vehicles and other equipment must all be produced to an extremely high standard. They need to be robust and reliable to ensure the machinery they power isn’t at risk of failure.…

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A beginner’s guide to investing in commercial property

The commercial property market comprises of offices, shops and industrial buildings like warehouses. Currently, investment in commercial property is at an all-time high here in Britain. What mainly attracts investors in this market is that commercial property investment forms an income source that is both steady and safe. Prior to 2007, the commercial property market was on a downward spiral. This was marked by an unprecedented fall in price levels of up to 44%. The situation has long been improved and the market is steadily growing.

In order for one to succeed in this market, a basic understanding of the involved complex market factors, the potential risks and the number of property management options available is required. Understanding all these aspects will give a dependable basis when selecting the commercial property that will bring the most success, being either industrial, retail or office. For starters, the following considerations equally apply to small and large commercial property and will assist in identifying suitable opportunities and locations for investment.

Understand the liquid, volatility and the diversification of the commercial property
Some commercial property is very liquid and can be easily converted to cash. It is highly advisable to invest in commercial property that is volatile and highly liquid because such property is easy to sell in case the market takes a downward trend.

Have an understanding of the market’s drivers
The major driving force in commercial property is demand. Demand is a factor of interest rates, infrastructural development, demographics, population growth and retail spending. Always invest in commercial property which is experiencing high demand levels.…

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